f you're not marketing on social media, you're missing out. It's the perfect place to get the attention of your audience, and with such high user numbers, you can spread your message far and wide. If you're already using it, you know that you need to optimize your posts in order to get the most from your marketing campaign. Here's 9 ways you can boost engagement on social media, and really use the platform well.
1. Stick to quality over quantity
You'll have seen social media accounts where the administrator posts several posts a day, constantly popping up in your feed. They feel as though staying in your feed is the best way to get your attention, but in fact it's just annoying. The best thing to do is opt for quality over quantity. You may only post once a week, but that post should be highly valuable for your readers. They should get something out of it. Pull this off, and you'll keep their attention for longer.
2. Make it easy for readers to share your content
The hope is that whenever someone reads your content, they share it with their friends. The further it spreads, the further your campaign is seen. As this is the case, it's important that you're making it as easy as possible to share your content online. For example, on your blog, make sure you include social media sharing buttons. That way, all anyone has to do is click a button to share your content on their own page.
3. Hire qualified editors
It may 'only' be social media, but it's just as important that your posts are carefully proofread and edited. If you're not able to do this yourself, it may be worth hiring a qualified editor to handle this job for you. It's easier than you think to find a good editor online. Start looking sites such as
If you want to edit your own work, there are other tools that can help you, such as Easy Word Count and Grammar Checker.
4. Optimize your content for each network
Each social media network works slightly differently, and so you'll need to tweak your posts in order to get the most out of them. For example, Instagram is mainly image based, so your message will need to be contained in a well designed image. On Twitter, you'll need to distill that message down to 140 characters. Think carefully about how you'll format a post before you post it.
5. Have a system if you share more than once
There are social media feeds out there that share their content over and over again. This can be infuriating for the reader, as they feel the account is just clogging up their feed, or worse, just posting spam. You can share your content more than once, but have a plan in place. Space your posts out so they're not showing up all the time, and think about where the line would be crossed for you. If you feel as though your actions would be considered 'spammy', don't do it.
6. Focus on SEO
Remember, posts on social media, especially Facebook, will show up on Google search results. Therefore, apply all the SEO rules you use on your regular posts to your social media posts. Utilize key words properly, and ensure that you're writing good quality posts with your audience in mind. You can also hire the best SEO services provider.
You might also read, OPTIMIZE TOP SEO STRATEGIES TO GET BEST OUTCOMES FROM YOUR WEBSITE
7. Study your competitors tactics
You'll have your competition, so study their pages and look at what they're doing. Ask yourself a few questions as you read their content. who are they aiming their posts at? How often are they posting? What time are they posting? You can then use their tactics to improve your own posts. If you use them, alongside meaningful and useful content, then you can lure their audience away from them.
8. Engage with your audience
In the age of social media, customers are much more likely to get in touch via their favorite platform if they want to talk to you. If you see you're getting more messages, don't think that you can just ignore them. Customers expect to be able to speak directly to you. If you're not engaging with them, then they'll just go elsewhere for help.
This is especially important when it comes to customer complaints. If they have an issue, ensure that you're getting in touch promptly, and aim to solve their problem. If you can do this, you'll raise the customer's opinion of you as a company. After all, engaging shows that you care about their experience with you and your products.
9. Write high quality posts
Most importantly, your social media posts should be useful and meaningful to the reader. There's nothing wrong with sharing the odd funny image, if it's relevant to your brand. However, followers will soon lose interest if that's all you're doing. Instead, write posts that teach your readers something, or give them something they can use. The more you do this, the more your readership will grow.
As you can see, social media is a powerful tool when it comes to marketing. Follow these tips, and you'll have a feed that draws in readers and keeps them coming back for more. All it takes is a little time and care.